{"id":1073,"date":"2022-09-21T16:04:28","date_gmt":"2022-09-21T16:04:28","guid":{"rendered":"https:\/\/haaveilla.barbarafavaro.com\/?page_id=1073"},"modified":"2022-09-23T16:05:38","modified_gmt":"2022-09-23T16:05:38","slug":"farmacia-caruso","status":"publish","type":"page","link":"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/farmacia-caruso\/","title":{"rendered":"Farmacia Caruso"},"content":{"rendered":"

Premessa<\/strong><\/em><\/p>\n

La Farmacia Caruso<\/strong> aveva bisogno di una Landing Page dedicata al servizio Test Tamponi Antigenici Rapidi Covid 19 <\/strong><\/a>per informare i cittadini e i turisti in modo chiaro ed esaustivo della possibilit\u00e0 di usufruire del proprio Centro Tamponi in caso di necessit\u00e0. La Landing Page \u00e8 stata pertanto strutturata affinch\u00e9 fosse facile e immediato il contatto con il Centro Tamponi permettendo all’utente di ricevere assistenza in tempi rapidi e in totale sicurezza.<\/p>\n

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Storytelling & Copywriting<\/strong><\/em><\/p>\n

La struttura testuale \u00e8 affidata a uno Storytelling<\/strong> focalizzato sull’ottima reputazione della Farmacia Caruso<\/strong> nel proprio territorio, doveva essere ben chiaro che il servizio offerto fa capo a una Vision<\/em> aziendale che mette al primo posto un Customer Care<\/em> altamente professionale e attento.<\/p>\n

Il Copywriting<\/strong> si \u00e8 sviluppato in due direzioni: la chiarezza delle informazioni fornite e la precisione dell’iter a cui l’utente sar\u00e0 sottoposto affinch\u00e9 il servizio possa essere erogato con la massima efficienza e la massima soddisfazione.<\/p>\n

Come gi\u00e0 accennato, la progettazione della User Experience<\/strong> dell’utente che approda sulla Landing Page \u00e8 stata rigorosa affinch\u00e9 fosse semplice contattare il Centro Tamponi della Farmacia Caruso nei diversi settori all’interno della pagina sia dal desktop<\/em> che dal mobile<\/em>.<\/p>\n

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Progettazione testuale (Storytelling & Copywriting)<\/em>: Barbara Favaro<\/strong><\/a><\/p>\n

Progettazione grafica<\/em>: Marco Morabito (Nautilus Adv)<\/p>\n

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B&B Bel Sal\u00f2<\/strong><\/a><\/td>\nYukon<\/strong><\/a><\/td>\nScuderia Castello<\/strong><\/a><\/td>\nFasanella Immobiliare<\/strong><\/a><\/td>\nTadaam<\/strong><\/a><\/td>\nMario Carotenuto<\/strong><\/a><\/td>\nNSI<\/strong><\/a><\/td>\ngen.<\/strong><\/a><\/td>\nFollow_Es<\/strong><\/a><\/td>\nLa Tisaneria<\/strong><\/a><\/td>\n<\/tr>\n
bd<\/strong><\/a><\/td>\nEXA Innovation srl<\/strong><\/a><\/td>\nAnesone Triduo<\/strong><\/a><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Premessa La Farmacia Caruso aveva bisogno di una Landing Page dedicata al servizio Test Tamponi Antigenici Rapidi Covid 19 per informare i cittadini e i…<\/p>\n

Continua a leggereFarmacia Caruso<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":687,"parent":710,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1073","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\nFarmacia Caruso ~<\/title>\n<meta name=\"description\" content=\"La Landing Page dedicata al Centro Tamponi, servizio per informare la cittadinanza in modo chiaro ed esaustivo sulla possibilit\u00e0...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/farmacia-caruso\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmacia Caruso ~\" \/>\n<meta property=\"og:description\" content=\"La Landing Page dedicata al Centro Tamponi, servizio per informare la cittadinanza in modo chiaro ed esaustivo sulla possibilit\u00e0...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/farmacia-caruso\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T16:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haaveilla.barbarafavaro.com\/wp-content\/uploads\/2021\/11\/black-1072366_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/\",\"name\":\"Farmacia Caruso ~\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"datePublished\":\"2022-09-21T16:04:28+00:00\",\"dateModified\":\"2022-09-23T16:05:38+00:00\",\"description\":\"La Landing Page dedicata al Centro Tamponi, servizio per informare la cittadinanza in modo chiaro ed esaustivo sulla possibilit\u00e0...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/#primaryimage\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/farmacia-caruso\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio Case Study\",\"item\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farmacia Caruso\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/#website\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/\",\"name\":\"HAAVEILLA - 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