{"id":881,"date":"2021-11-06T21:23:10","date_gmt":"2021-11-06T21:23:10","guid":{"rendered":"https:\/\/haaveilla.barbarafavaro.com\/?page_id=881"},"modified":"2022-09-23T16:13:24","modified_gmt":"2022-09-23T16:13:24","slug":"gen","status":"publish","type":"page","link":"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/gen\/","title":{"rendered":"gen."},"content":{"rendered":"

Premessa<\/strong><\/em><\/p>\n

ATTENZIONE! Il website attuale \u00e8 stato rebrandizzato.<\/em><\/p>\n

Il re-branding richiesto \u00e8 stato del tutto stravolto per la necessit\u00e0 di effettuare un upgrade totale che partisse dal naming<\/em>. La crescita dell’azienda Wireless Group Communications<\/strong> necessitava di un progetto completo che coprisse l’intero territorio nazionale, rivolgendosi a un pubblico pi\u00f9 ampio. Lavorando assieme al reparto marketing dell’azienda abbiamo curato l’intera operazione: dal naming<\/em> al logo e logotipo, dal website<\/em> ai contenuti per i Social Networks (Facebook<\/a>, Instagram e LinkedIn), dalle landing page<\/em> alle ADV e flyers per rivenditori e partner.<\/p>\n

Storytelling<\/strong><\/em><\/p>\n

Il settore comunicazioni \u00e8 decisamente saturo di brand e di offerte, \u00e8 stata quindi una sfida tosta quella affrontata per presentare al committente un concept<\/em> che fosse inconfondibile rispetto ai competitors e a quello che il mercato fino ad ora ci ha abituati. Lo studio dei colori<\/strong> \u00e8 stato fondamentale per caratterizzare la parte visual<\/strong> (digital & paper) e la narrazione testuale si \u00e8 occupata sia della brand identity<\/strong> che della parte pi\u00f9 strettamente tecnica (offerte, informazioni amministrative\/legali ecc.).<\/p>\n

Concept<\/em><\/strong><\/p>\n

Navigare sul web ci permette di trovare piccole e grandi soluzioni alle necessit\u00e0 quotidiane, che si tratti della vita professionale che della vita privata di ognuno di noi.<\/p>\n

Naming<\/strong><\/em><\/p>\n

gen.<\/strong><\/a> \u00e8 nato giocando con le parole di una frase semplice che rispondeva a una domanda fondamentale, ovvero: a chi ci rivolgiamo? Alla gente come noi, che ama navigare e scoprire e trovare, che vive ovunque e vuole rimanere connessa con il resto del mondo. La parola chiave per noi era “gente<\/strong>” e da qui l’idea di usare le tre lettere iniziali per giocare con i significati. Come? Basta navigare sul sito per accorgersene…<\/p>\n

Il logo<\/strong> doveva essere semplice, leggibile in qualsiasi formato.<\/p>\n

\"\"
Logo<\/figcaption><\/figure>\n

Il pittogramma<\/strong> doveva aggiungere movimento alle pagine web, al content per i social e al paper, ma senza esagerare.<\/p>\n

\"\"
Pittogramma<\/figcaption><\/figure>\n

 <\/p>\n

Slogan<\/strong><\/em><\/p>\n

“Connettiti, il mondo \u00e8 tuo!”,<\/em> significa per noi leggerezza. Volevamo smorzare i toni sempre troppo cupi quando si parla di web che ci martellano con il fatto che siamo ormai schiavi di questa tecnologia che ci vuole connessi h24-7\/7. Volevamo ricordare che ora abbiamo accesso a informazioni, prodotti e servizi che rendono la nostra vita migliore e sta a noi utilizzare questa opportunit\u00e0 con buonsenso.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Questo il video creato per presentare il Brand sui Social e in Fiera:<\/p>\n

https:\/\/haaveilla.barbarafavaro.com\/wp-content\/uploads\/2021\/12\/WhatsApp-Video-2021-12-01-at-18.52.13.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Il progetto ha visto coinvolte diverse competenze che hanno lavorato in simbiosi:<\/p>\n

Giuseppe Pinna<\/strong><\/a> \u00a0\u00a0 \u2013\u00a0 art director & storytelling & webdesign & graphicdesign
\n<\/em><\/p>\n

Barbara Favaro<\/a><\/strong> \u00a0 \u00a0 \u2013\u00a0 storytelling<\/em> & copywriting & content creator<\/em><\/p>\n

Alice Bozzoni<\/a><\/strong> \u00a0 \u00a0\u00a0\u00a0 \u2013\u00a0 digital strategist & content creator
\n<\/em><\/p>\n

 <\/p>\n

Scopri altri Case Study:<\/strong><\/p>\n\n\n\n
Anesone Triduo<\/strong><\/a><\/td>\nbd<\/a><\/strong><\/td>\nFasanella Immobiliare<\/strong><\/a><\/td>\nFollow_Es<\/a><\/strong><\/td>\nLa Tisaneria<\/strong><\/a><\/td>\nMario Carotenuto<\/strong><\/a><\/td>\nNSI<\/strong><\/a><\/td>\nScuderia Castello<\/strong><\/a><\/td>\nTadaam<\/strong><\/a><\/td>\nYukon<\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
EXA Innovation srl<\/strong><\/a><\/td>\nFarmacia Caruso<\/strong><\/a><\/td>\nB&B Bel Sal\u00f2<\/strong><\/a><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Premessa ATTENZIONE! Il website attuale \u00e8 stato rebrandizzato. Il re-branding richiesto \u00e8 stato del tutto stravolto per la necessit\u00e0 di effettuare un upgrade totale che…<\/p>\n

Continua a leggeregen.<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":687,"parent":710,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-881","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\ngen. ~<\/title>\n<meta name=\"description\" content=\"Re-branding per la necessit\u00e0 di effettuare un upgrade che partisse dal naming per la Wireless Group Communications...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/gen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"gen. ~\" \/>\n<meta property=\"og:description\" content=\"Re-branding per la necessit\u00e0 di effettuare un upgrade che partisse dal naming per la Wireless Group Communications...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haaveilla.barbarafavaro.com\/index.php\/portfolio-case-study\/gen\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T16:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haaveilla.barbarafavaro.com\/wp-content\/uploads\/2021\/11\/black-1072366_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/\",\"name\":\"gen. ~\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"datePublished\":\"2021-11-06T21:23:10+00:00\",\"dateModified\":\"2022-09-23T16:13:24+00:00\",\"description\":\"Re-branding per la necessit\u00e0 di effettuare un upgrade che partisse dal naming per la Wireless Group Communications...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/black-1072366_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/gen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio Case Study\",\"item\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/index.php\\\/portfolio-case-study\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"gen.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/#website\",\"url\":\"https:\\\/\\\/haaveilla.barbarafavaro.com\\\/\",\"name\":\"HAAVEILLA - 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